Everything HOKA does is rooted in optimism. HOKA was born out of the unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains. Today, HOKA makes gear for pro runners and first milers, ultra-marathoners and mountain roamers, neighborhood walkers and wild trail runners (and everyone in between) that lets moving go beyond performance. Because every run is about more than just a run. It's about finding oneself.

Since its founding in 1948 in Caerano di San Marco, Italy, Diadora has been serving athletes from Olympic gold medal winners to everyday runners, from sport icons of the past to legends of the future. As the authentic premium Italian sport destination for running, Diadora invests the utmost attention into preservation, development, and optimization of key factors of Italian craftsmanship and technical expertise; this ensures both innovative excellence and exceptional comfort with every product.

Grace your feet with the best of the best shoes on the market as you hit the roads, the trails, the gym, and all the places you'll go this year. The official RC Outfitters Spring 2025 Running Shoe Guide is here.

November is Running Safety Month, rolling in with shorter days and low-light conditions for early morning and late evening runs. This should not deter you! With the right preparation and gear, you can enjoy running safely and confidently all hours of the day (or night). Here's how.