Featured Vendor: New Balance
Meet New Balance
When you lace up a pair of New Balance shoes, you’re joining a legacy that stretches back to 1906. More than just a footwear brand, New Balance is powered by a fearless independence, and a mission to make positive change in communities across the globe.
From Mission to Movement
At New Balance, purpose drives everything. Their mission is clear:
“We empower people through sport and craftsmanship to create positive change in communities around the world.”
From grassroots sports programs to environmental commitments, New Balance blends performance with responsibility, ensuring their impact goes far beyond the track, road, or gym.
Run With A Purpose
Empowering Communities
Through the New Balance Foundation and global initiatives, the brand increases access to health, education, and opportunity in underserved communities.
Championing Inclusion
From the playing field to the boardroom, New Balance believes Everyone’s Welcome. Their Associate Resource Groups like Black Soles, Prism Alliance, and She Got Now are proof of their commitment to diversity, equity, and belonging.
Craftsmanship Meets Sustainability
With heritage manufacturing in both the U.S. and U.K., New Balance continues to craft footwear responsibly. Collections like MADE Responsibly combine surplus and new materials for a more sustainable future.
Local Impact
Here at RC, we’ve seen firsthand the power of New Balance’s purpose.
“For over a decade, New Balance has been a leader in product innovation and support to the running industry. At the same time, New Balance has shown an unwavering commitment and investment in the running community here in Central Illinois and the tribe at RC. So much of what we have been able to accomplish as a business has been made possible because of this partnership.”
— Adam White, Owner of RC
Join the Movement
Every step in New Balance is a step toward a better tomorrow. Whether you’re chasing a PR, jogging through the neighborhood, or looking for gear that matches your values, New Balance is ready to run with you.
