Featured Vendor: Mizuno USA
EEMON TSUKUNNAHAREYA (Japanese): Create the best products for customers.
Since 1906, Mizuno has evolved with a legacy of the pursuit to make something great.
Mizuno, which began as “Mizuno Brothers Ltd,” is a 119-year-old Japanese sporting goods brand with a rich history of bringing iconic products to athletes all over the globe. What started as a family-owned store selling baseball equipment in Osaka, Japan, has evolved into a multisport brand that rallies behind the vision of contribution to society through the advancement of sports and sporting goods.
Today, Mizuno is revolutionizing the running category with undeniably smooth running sensations to four distinct running experiences built for all runners.
Mizuno strives for the advancement of sports through innovative sporting goods that service athletes to perform at their best. They nurture a culture of teamwork, hard work, and confidence at every touchpoint.
In Summer 2025, Mizuno is leveling up by bringing supercritical foams to the lineup. With Neo Vista 2 launching on 6/1/25, a supercritical nitrogen infused TPU midsole combines with a Wave Plate and SMOOTH SPEED ASSIST to bring maximum smoothness to all paces.
Then, in mid-June 2025, Mizuno will offer an incredible upgrade to their classic daily trainer, the Wave Rider, with a full-length supercritical nitrogen-infused EVA midsole to bring even more smoothness to your daily run.
In everything they do, Mizuno starts with a “Sense of Japan”. That means they reduce all of the noise to truly connect with what a runner needs. This informs everything they do, from their design ethos to range architecture, and especially how they bring products to market.
Mizuno is committed to a sustainable society.
They actively contribute to the conservation of the global environment in all business activities and actions of all individuals. They provide products and services that embody the diverse values of sports while protecting the global environment where people around the world can live with peace of mind and play lively sports.
With the Wave Neo collection, Mizuno has launched its first running shoe that balances carbon impact and boasts the lowest environmental impact in Mizuno's running shoe history. Balancing the amount of CO2 absorbed through afforestation, this collection is a major step toward achieving our goal of becoming carbon neutral by 2050.
