Featured Vendor: HOKA

 

Everything HOKA does is rooted in optimism.

HOKA was born out of the unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains.

 
 

Founders Jean-Luc Diard and Nicolas Mermoud were two mountain kids with a passion for pushing boundaries.

From the high-altitude slopes of the French Alps to the forefront of athletic innovation, Jean-Luc and Nico shared unique experiences and a vision that led them from their early days racing down the mountains to the creation of game-changing designs, redefining comfort, speed, and performance, and making HOKA a global sensation among athletes and outdoor enthusiasts alike.

Luckily for the rest of us, they pushed their pursuits forward — certain there was a way to design running shoes that could be remarkably kind to the human body and still be world-class fast.

 
 

Today, HOKA makes gear for pro runners and first milers, ultra-marathoners and mountain roamers, neighborhood walkers and wild trail runners (and everyone in between) that lets moving go beyond performance.

Because every run is about more than just a run. It's about finding oneself. Losing oneself.

 
 

Movement is good magic. For all of us.

And sharing it with as many people as possible is HOKA's whole reason for being.

Come on, gear up.

Fly Human Fly.

 
 

RC Outfitters is proud to offer an impressive lineup of HOKA footwear for all your running, hiking, walking, lifestyle, and recovery needs...and everything in between.

Our passionate team is honored to help you find the best solutions for your journey so you can walk back out into the wild in comfort, quality, and style.

Explore RC's latest curated HOKA Collection here.

 
Shannon Halford

Shannon Halford is a practicing web designer, brand strategist and creative director who was raised by the river and married by the mountains. The work balances natural beauty with intuitive function and shibui sensibility, creating unforgettable experiences with world class brands. The studios are located just west of the Illinois River in the heart of the American Midwest.

https://firesidedesignstudios.com
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